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Enliven Advisory Group
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Partner

Bill Barlow

Global Brand Architect.

Partner at En'liven Creative Agency. Twenty-five years of success in consumer products, global brand expansion, celebrity brand development, and retail strategy. More than $16 billion in retail sales generated worldwide. The architect brands call when the launch has to cross borders.

The Mandate

I architect consumer brands for global markets. I work with companies ready to launch, scale, or reposition products across retail, TV shopping, and international channels. I partner with celebrities and brand founders who need the infrastructure to turn a name into a business. I advise corporate boards on the brand decisions that determine whether a product line holds or folds.

Specialty Territories

Four territories. One global reach.

Territory 01
Consumer Products
Territory 02
Global Brand Expansion
Territory 03
Celebrity Brand Development
Territory 04
Retail and Broadcast Strategy
Featured Recognition
CEO Magazine, 2020 and 2021
CEO of the Year, USA
Global CEO Excellence Awards, 2021
Most Visionary Wellness Product Development Business Leader
Track Record

Twenty-five years. Sixteen billion dollars. Measured globally.

$16B+
In retail sales generated worldwide
$24M
In international sales for Infusion Brands in 2.4 years
300%
Revenue growth at Pitch TV UK in 2 years
43%
Sales growth for Nygard International European TV shopping launch
$10M
Stainz-R-Out™ grown from $265K to $10M annual in 3.5 years
20+
Kitchen appliances redeveloped for Westinghouse in 24 months
$6M
Famous Discoveries sold to Responze TV PLC in 2007
Brands Served
  • •Black and Decker
  • •Westinghouse
  • •Airborne
  • •Tony Little Fitness
  • •Kathy Hilton Cosmetics (HSN)
  • •Denise Richards: CBme Beauty
  • •Smokey Robinson and Frances Robinson: My Girl and Get Ready Cause Here I Come
  • •Nygard International
Credentials

Global Reach. Measurable Outcomes.

Experience
  • 25+ Years in Consumer Products and Brand Development
  • Co-Developer and Patent Holder, Television Broadcast Method
  • Celebrity Brand Developer
  • Corporate Board Member
Specialties
  • Global Consumer Brand Strategy
  • International Retail and Distribution
  • TV Shopping and Broadcast Commerce
  • Celebrity Brand Architecture
  • Product Innovation and Development
Authority
  • CEO of the Year, 2020 and 2021
  • Most Visionary Wellness Product Development Business Leader, 2021
  • Strategic Consultant and Corporate Advisor
  • International Speaker
  • Partner, En’liven Creative Agency

We are not a firm. We are brand architects.

Every engagement is architected and led by one of our three Partners. When the fractures are in consumer products, global brand expansion, celebrity branding, or retail strategy, Bill leads. The architect who leads your engagement is the one who runs it.

Every engagement begins with a conversation.

Or reach Bill directly: bill@enliven.agency · 813.756.2255